Connected engagement in consumer products

Embracing the opportunity to engage in a time of profound change

Shoppers don’t exist online or in stores – they are living in a world of “everywhere commerce” and expect brands to deliver on demand.

Data and digital platforms have fundamentally changed the consumer shopping journey, enabling new levels of choice and convenience. In this environment, brands must leverage data-driven marketing and personalization to reach shoppers where they are and simplify the purchase journey.

As an end-to-end transformation partner, we help brands activate a multi-directional, multi-faceted, multi-channel strategy that blends physical and digital, B2B and B2C, partner and owned channels – helping brands create new, interesting and effective ways to connect with consumers.

CONA Services supports Coca-Cola bottlers’ growth with SAP migration to Microsoft Azure

Migrating to Microsoft Azure provided cost savings, better performance, and more possibilities for the future

Johnson & Johnson transforms its demand planning and external manufacturing processes

Meeting customer demand more effectively

Tarte Delivers a Bold and Beautiful Digital Experience

Capgemini designs a sleek and stylish solution for the cosmetics leader

Enabling channel growth for today’s multi-commerce world

We help brands unlock channel growth by creating a comprehensive, cohesive strategy that enables shoppers to use all relevant channels on the path to purchase.

Our advanced data capabilities and industry-leading solutions help brands reimagine when and where they serve the customer, so that they can widen and deepen the customer experience and create new points of connection for shoppers.

Our breadth and depth of capabilities across strategy, customer experience, commerce, data/tech and supply chain, coupled with our deep experience within the consumer products industry, allow us to act as a true end-to-end transformation partner for our clients, helping them unlock new business models and channels and draw out the consumer insights that will support them as they refine operations, develop new products, and create an enhanced experience.

Connected marketing

Connect and engage with your audience at the right moment with contextual and personalized experiences – while building relationships that last.

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Data-driven marketing

The role of the CMO is evolving. Deliver on customer experience with creativity and data.

Data-driven R&D

We help you transform R&D to deliver the right product at the right time.

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Transforming digital core

Will you maximize business value from adopting S/4HANA?

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OutPerform

We provide the insight-driven journey approach that starts small, demonstrates value in the first weeks, and scales fast.

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Inventive consumer brand experience

We help brands stay relevant while they navigate a series of major shifts in a constantly transforming world.

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Research and insights

Capgemini Research Institute

What matters to today’s consumer 2025

Point of view

Retail Media Network strategies: Unlocking high-margin revenue with generative AI

Point of view

A new way to serve: The next big opportunity for FMCG and retail

Point of view

Direct-to-Consumer (DTC) opportunities are closer than they appear

Capgemini Research Institute

The wake-up call: Consumer products and retail organizations should brace future disruption with a resilient supply chain

Point of view

The balancing act

More research and insights

Connected engagement in consumer products

Embracing the opportunity to engage in a time of profound change

Shoppers don’t exist online or in stores – they are living in a world of “everywhere commerce” and expect brands to deliver on demand.

CONA Services supports Coca-Cola bottlers’ growth with SAP migration to Microsoft Azure

Johnson & Johnson transforms its demand planning and external manufacturing processes

Tarte Delivers a Bold and Beautiful Digital Experience