WELCOME TO THE METAVERSE

How do companies make a connection that drives the much sought-after brand loyalty and, critically, helps them deliver the best CX to outperform competitors? One route is to create immersive customer experiences. These are contextually relevant, multi-sensory experiences enabled by the right combination of flat, natural, and extended-reality interfaces and sensor technologies that create emotional and intuitive value for people.

Increasingly valued in consumer products, retail, fashion, luxury, and also entertainment, sport and events, we are helping to build virtual spaces to promote NFT-driven virtual or physical goods and services. These spaces increase consumer’s loyalty, reach new audiences, build the brand reputation, and virtually test products before producing them in the real life. Capgemini can help you deliver richer-quality immersive experiences

Just as delivering positive emotional outcomes drives loyalty with customers, it can also increase retention and engagement among employees. Work/life balance, empowerment, and confidence are all positives that an employee wants. And pain avoidance comes in the guise of faster learning, better retention, and better focus.
 
In this age of working from home, it is more important to prevent employees from becoming disconnected and demotivated.  An immersive experience strategy can make employees feel included from the start, maintaining team spirit and helping retain scarce staff.  So, businesses should consider integrating metaverse solutions from hiring, onboarding, to learning and development, and in fostering collaborative teamwork.  
 
We can help you improve the employee experience with more efficient operations, lead time reduction, and reduced risks, and training time, all leading to increased employee recruiting and retention. 

We see a very significant opportunity for using metaverse capabilities in a variety of sectors, including construction, engineering, manufacturing and supply chains. As part of our Intelligent Industry concept, we combine the collaboration of the next-gen digital twins at various levels, the internet of twins, with the development of realistic and immersive remote virtual interactions, leveraging IoT and AI.
 
This means we’ll be able to recreate the feeling of being on site or in the workplace, facilitating design, simulation, testing, training, or even remote operations. It will provide more realistic collaboration with colleagues in different locations, as well as capabilities to remotely interact with machinery, various assets, and environments.
 
Before investing budget and diving into the digital version of a physical world, it’s important to explore and visualise the type of experiences the organisation should deliver that could enhance key stages in an operational supply chain. Capgemini can help companies understand the options including workplace visualisation and design, health and safety training, and work team collaboration. 

Combining the range of technologies, and linking into the decentralised environment of, say, the blockchain, requires orchestration and a well thought through technical architecture that is robust, consistent and flexible to accommodate the changes that are inevitable as technologies, such as Web3, develop and mature.

As a leading systems integrator, Capgemini has significant expertise in IT strategy and implementation, cloud services, understanding how to scale up breakthrough technologies and innovations.  A depth of industry-specific experience means that we build sector-specific solutions that meet regulatory requirements and are relevant to market needs.