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Redefining success: delivering against consumer expectations at speed and scale in the new era of connected commerce.

A dramatic shift in customer behaviors and expectations over the past two years has accelerated trends within the retail industry. As digital and physical channels merge and shoppers expect a connected experience across all touchpoints, retailers must enable a bold omni commerce strategy – underpinned by data, with technology and business processes that support a flexible, agile distribution and fulfillment network – to deliver on promises to today’s customer.

Cloud is key for retailers, offering the foundation to scale and adapt new digital offerings in real time, as well as understand and shape customer interactions with greater insight into their preferences.

“As retailers face increased margin pressure from rising costs of talent, transportation, energy and more shifting markets, and price sensitivity among customers, organisations must embrace an insight-driven commerce strategy – one that favors adaptability, and optimisation, to compete and win in the new era of connected commerce and delivery. Balancing experience, speed, and cost of service will be the key to success.”

Lindsey Mazza, Global Retail Lead

    Cornershop, the store of the future

    The live store in London where customer engagement and retail are brought to life.

    What matters to the consumer

    As the world emerges from the shadow of the pandemic, many of the trends and changes in consumption patterns it sparked are set to stay.


      Traditional retail may be in decline but retailing is not.

      Burberry X Capgemini Innovation Day Video

      The Capgemini team hosted an Innovation Day at Burberry HQ in London, to explore together how innovation can drive the future of Burberry and fuel Burberry’s ambitions as a market disruptor.

        Burberry X Capgemini Innovation Day

        Together we explored, learned, and experienced how innovation can propel Burberry into the future.

          The metaverse: Friend or foe to the CMO?

          A meshing of virtual and physical worlds is creating new challenges and opportunities for marketers searching for deeper customer intimacy.

            Realise the full potential of Data and AI for connected products

            If organisations want to stay ahead in their industry, it is important that they view the new landscape of connectivity and data ecosystems from the perspective of innovation.

              Serving the customer in an increasingly channel-less world.
              We understand the industry-wide need to create a new engagement experience – one that connects all channels, meeting customers wherever they shop with a personalised, cohesive, consistent customer experience that drives commerce.

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              Driving speed and affordability with the fulfillment network of the future.
              We recognise that supply chain and fulfilment channels are strategic differentiators that can enhance the customer experience by enabling more choice, convenience and customisation. 

              Taking cost out of the supply chain, while enabling supply chain as a revenue growth engine.

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              Leading the change we want to see for the future our customers expect.
              We are proud to be at the forefront of purpose and sustainability, helping our retail clients frame sustainability as a catalyst for change and an opportunity create a competitive advantage.  

              We’re driving affordable sustainability, the intersection of what’s right at the optimised cost. 

              Learn more

              Journey to the renewable enterprise.
              Digital Core is a next-generation platform that brings together the technology, processes and operating model to sustain digital transformation and enable high speed innovation, while protecting mission-critical applications that run the business.

              Learn more

              More client stories from across the Group

              Meet our experts

              Steven Webb

              Expert in Digital Transformation
              Steven is the UK Chief Technology Officer at Capgemini and part of the UK leadership team. He is an experienced technology leader and IT strategist who understands how to deliver strategic customer value, through innovation and transformation. Steven is responsible for leading Capgemini’s UK Software Engineering, Architecture and Innovation communities; making sure technology and innovation is at the heart of what we do as a business.

              Steve Hewett

              Expert in CRM, Customer Experience Design, Digital Operating Model, Ecommerce

              Christopher Baird

              Expert in Customer Engagement & Loyalty, Digital Marketing, Marketing Technologies, Retail CRM

              Chris Long

              Expert in Retail specialising in Retail Transformation and Supply Chain Operations consulting.

              Bhavesh Unadkat

              Expert in CRM, Digital Marketing, Marketing Technology, Proposition Development