Aiming for global impact with local efficiency
Creating content that resonates in diverse markets is a challenge for organisations today. The process often demands significant time and resources, as it means dealing with cultural differences, language barriers, and regulatory compliance. Generative AI tools have emerged that can help with content creation. However, complexities persist and there is still a need for collaboration across departments.
Our dynamic modular content creation, a digital design system that employs templates subdivided into content generation components, helps address these challenges. In our point of view, we look at the key impacts of dynamic modular content creation:
- Relevance and engagement: Tailor your content for specific audiences, driving conversions.
- Personalisation at scale: Create location-based, language-specific content for a global personalised experience.
- Consistency and quality: Maintain a cohesive brand identity while allowing customisation.
- Efficiency and collaboration: Streamline content creation, improve teamwork, and build a library for sharing and reuse.
- Agility and innovation: Respond quickly to market changes, experiment with generative AI, and stay ahead of trends.
- Better data insights: Leverage consumer data to inform future marketing and enhance ROI.
We also share our five-step approach to the path of success:
- Define objectives: Identify goals and stakeholders and develop a content strategy.
- Creative audit: Analyse past campaigns, identify duplication, and develop a proof of concept.
- Diagnose current state: Evaluate creative maturity and design a custom automation strategy.
- Deploy and optimise: Roll out the automation platform, create templates, and build a content library.
- Scale globally: Implement workflows for streamlined quality content creation.
