Sustainability is also an idea that continues to grow in scale and application
It’s growing in terms of the interconnected nature of the responses now needed to affect measurable environmental benefits. And it’s also growing to incorporate the demands being placed on automotive OEMs to sustain their own profitability and long-term survival. The sustainable business model of today now extends beyond considerations of a purely environmental nature, to encompass plans for maintaining revenues and innovation simultaneously.
Adapting to this new reality requires change. At times radical change, yet no automotive business need atte think of the interactions that need to be maintained between OEMs, suppliers, partners, customers, and the vehicles themselves.
Expectations, like information, flow across the modern automotive value chain. Adopting a more holistic approach to product design, manufacture, and delivery is essential for meeting them. A journey that will bring challenges as well as opportunity, as the industry sets course for a dynamic new future.
Download our point of view to learn more.